The city hitched its wagon to the rising star of the sports apparel giant in the form of $660 million in tax increment financing. Anyone paying attention to the business pages has seen that star fall from the sky and tumble back down to Earth, from hovering around $40 this time last year to $17.53 as of this writing. The company has weathered a series of bad stories, from earnings reports that fall short to founder Kevin Plank cozying up to The Donald to Kevin Durant clowning on Under Armour’s shoes. With each drop shown in the ticker tape, the city’s leadership collectively sweats another bullet.
The Under Armour logo outside the new store in Harbor East.