Best Up-Its-Own-Ass Album Announcement: Beach House

Dozens of bands announce new albums every damn day of the year, so it’s understandable that some might try something a bit gimmicky to set themselves apart. But when you’re as well-established as Beach House, your new release is going to be written about regardless. Even so, the duo really went for it with its press release for fifth album “Depression Cherry,” quoting the likes of Banana Yoshimoto, Arthur Schopenhauer, and Van Morrison and offering such pretentious sentiments as “Here, we continue to let ourselves evolve while fully ignoring the commercial context in which we exist.” To their credit, Alex Scally and Victoria Legrand seem to realize just how strange a choice it was to announce their album in this navel-gazing, existential way. The release came up in a radio interview with WBUR, and Scally joked, “we wrote it badly” and said of their self-proclaimed return to simplicity, “That was probably the worst sentence we’ve ever written together in our entire life.”

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