Best Ad Campaign

City Paper

Ocean City commercials with Ken doll mascot Rodney the lifeguard hasn’t really sold us any days downy ocean hon, but this year’s focus on the wasted vacation day hits home hard (get it?). Get the fuck out of your life when you get paid not to work, Ocean City’s 2014 ad campaign advises, instead of spending those precious hours at the DMV or “helping the in-laws move.” The sad vacation days wear yellow identity T-shirts, while the actors playing them capture the feeling of being in the line waiting to renew your licence because it’s not that fun just not being at work. We all suffer someone who martyrs their way around the year, acting like the time we take off somehow affects theirs—take a vacation to the beach and maybe you’ll be less of an asshole! Even Rodney gets that.  

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