The new digital billboard looming over Penn Station does more than contribute to Baltimore’s dystopian aesthetic. Every 30 seconds, the billboard displays an artwork by a different local artist in between ads for beer and cars. It’s not a new model—in Vancouver, for example, new video billboards must reserve a percentage of their programming for “public benefit,” including cultural content. Here, it’s fun to see how much advertisements try to mimic contemporary art. There’s one Coors Light ad in particular that looks like it wouldn’t be out of place at nearby Springsteen Gallery. As the trend of artwork that looks like advertising continues (and vice versa) it should be interesting to see how local artists create new work specifically for this new platform.