“Hey #Baltimore: Time to #turnup at #Artscape2015! Stop by our #StationNorth stage this weekend for on fleek bands and sick DJ beatz. #wut,” went a baffling tweet from the official Johns Hopkins Twitter account during Artscape. Was Hopkins serious with this shit? Was it the result of some kind of clueless grab at being cool, like some brand manager crunching the numbers and telling the school that hashtags and slang will increase its, ahem, virality? Or was it a high-concept attempt at irony in which the university thought it’d be funny to send out a purposefully clueless tweet to its nearly 50K followers to make some kind of meta-commentary on its squareness? Honestly, we don’t care. Shit’s embarrassing either way.