Nikita Levy

Best Brand Mismanagement

3400 N. Charles St., (410) 516-8000,

A little over a year ago America’s first research university launched a branding campaign to “reflect the excellence of this great university.” It’s a brand that’s taken a beating in the past year, especially when considered in conjunction with the Johns Hopkins Hospital, which for the first time since 1991 fell below the No. 2 spot in U.S. News and World Report’s rankings, took four months and a strike to agree to a modest pay bump for its lowest-paid union staff, and agreed to a $190 million settlement to the victims of Dr. Nikita Levy, the...