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5 social media rules for time-strapped small businesses

5 social media rules for time-strapped small businesses

Social media may be the last thing on your mind after a long day of managing employees, interacting with customers, ordering inventory and keeping an eye on your finances. But it’s an important tool that can help you market your business and engage with customers. “If you engage in social media marketing smartly, it will be the most cost-effective marketing tool you can have, ” says Peter LaMotte, chief of digital engagement at Levick, a Washington, D.C.-based strategic communications group. More than a third of small businesses have increased the amount of time they spend on social media in the last year, according to a 2015 survey of 540 company owners by business...

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