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Sole Searching: Ballin' on a budget and Lonzo Ball's $500 shoes

Sole Searching: Ballin' on a budget and Lonzo Ball's $500 shoes

LaVar Ball, the father of prospective NBA lottery draft pick Lonzo Ball and patriarch of Big Baller Brand, recently released Lonzo's first signature shoe the Big Baller Brand ZO2: Prime.

The shoe is priced at $495, a hefty cost for a brand that is still in its infancy. "Big Baller's loose! If you can't afford the ZO2'S, you're NOT a BIG BALLER," the elder Ball tweeted earlier this month, stamping his statement with a money bag emoji. The shoes aren't as ugly as other "DIY" shoes in recent memory like Stephon Marbury's "Starbury" and Ben Wallace's "Big Ben"' shoes that lined the shelves of Steve & Barry's in Eastpoint Mall in the 2000's, or...

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